Despite having similar goals, m-commerce offers a competitive advantage over e-commerce and offers the full-fledged functionality desired in the era of subtle yet persuasive marketing. LexisNexis has reported that an average US adult usually spends 59% of their time on mobile in comparison to 41% of the time spent in front of the desktop. With the mainstreaming of smartphones, the numbers are rising higher each day. The mobile app development sector is already forecasted to reach USD 100 billion by 2022, scoring an expected 16% hike since 2016.
Mobile shopping is on the verge of adorning itself as the most common method of shopping of modern times. Therefore, m-commerce isn’t just the proactive initiative required to stay ahead. But what makes it so popular? Here are a few reasons why people prefer m-commerce over e-commerce.
FLEXIBILITY AND MOBILITY
E-commerce activities require a desktop or laptop. In spite of ultra-light laptops making the rounds, e-commerce doesn’t offer the flexibility and mobility of a smartphone. Easy to carry and operate, m-commerce allows the completion of tasks to be handled more efficiently, which hits the right chord with millennials.
REACHABILITY AND CONVENIENCE
While you might come across people who don’t own a laptop, it is quite difficult to spot a person sans mobile. Mobiles have widened the horizons of accessibility for small and midsized businesses. Instagram, Twitter, Pinterest and Facebook have become touchpoints where businesses can directly appeal to consumers and draw inspiration. Social media marketing has already taken a step ahead, inspiring every business to launch apps and dive headfirst into user connectivity. Effective payment methods have increased customer satisfaction. Trendsetters such as e-commerce giants Amazon and Alibaba are already inching their way closer to m-commerce by coming up with mobile-friendly shopping apps.
E-commerce’s lack of location tracking, due to the importability of desktops, is overcome by m-commerce with the help of GPS. Businesses, through location tracking, can offer personalized offers and recommendations to a particular customer. Starbucks has already begun using this feature to send notifications whenever a customer is near an outlet.
M-commerce isn’t reinventing the wheel but providing a robust functionality which resonates well with the fast-paced lifestyle of modern times. According to a forecast by Business Insider, by 2020 m-commerce will have a foothold of 45% of US’s total e-commerce market. Logging in through mobiles is much more user-friendly than accessing through the web. The functionality, accessibility, and robustness m-commerce has to offer will shape the next half of the 21st century.