Head - Incubation
She is an expert digital architect with a passion for emerging media, data-driven marketing and customer engagement strategies that build brand equity and credibility as well as transform the consumer experience and drive long-term revenue growth while enhancing shareholder value for maximum ROI.
She is a growth catalyst with a history of cultivating and leading cross-functional teams in their achievements of aggressive targets, creating unique market-entry tactics and introducing and growing major entertainment brands and award-winning marketing campaigns such as Dr. Gadget in Dubai, UAE.
Samreen has also been featured in a reality-based web series, the #7dayschallenge, chronicling how she along with the entire ASA team, convert an idea into a revenue generating business in just a span of seven days. The first season of #7dayschallenge gave birth to an in-home personal training and fitness coaching platform, Supercoach.ae and the second season, which is set to release in mid-october will reveal the behind the scenes of UAE’s most competitive Contact Lens platform, Eyena.ae.
She is an innovative trendsetter with an entrepreneurial spirit and demonstrated success engaging with numerous audiences across a variety of mediums, developing and launching disruptive products and services into burgeoning and mature markets through an equal blend of vision, strategy, and execution such as the launch of Datamax and Chatsource - two successful companies under the ASA Ventures portfolio located in India.
Raised in the Kingdom of Saudi Arabia, with a Bachelor's in Computer Science and Engineering from India, Ms. Shaikh carries an array of expertise, knowledge, and value to the group as a whole. Prior to ASA Ventures, she single-handedly developed and commercialized a successful mobile application providing notification services based on geofencing technology in India. She has conducted workshops and received awards for her outstanding performances in technology-related projects and has published numerous articles on online magazines, moderated several focus groups, led research forums, and has also actively volunteered in bringing meaning to life for many deserving people through regular activities and philanthropic exercise in countless orphanages and old age homes in India.